Seña and the Judgement of Berlin… Hong Kong, Taipei, Seoul…

Reading a marketing handout for Seña yesterday in preparation for our offer, reminded me of the film “Bottle Shock” which I happened to watch at the weekend. In Randall Miller’s 2008 film, Alan Rickman (a rather curious choice to play Steven Spurrier), organises the now mythical “Judgement of Paris” taste off between France and California’s leading wines. The film is an amusing tale that implies the now mythical Paris tasting in 1976 was single-handedly responsible for the current worldwide acknowledgement of California’s ability to produce world class wines. Like most films the plot of “Bottle Shock” rather oversimplifies history, ignoring millions of marketing hours others have put into raising the profile of California’s wine industry on international markets.  

But I digress from Seña’s press release – this spoke of a tasting Edwardo Chadwick organised in the German capital in 2004 as “Now well-known simply as The Berlin Tasting”. Clearly Chadwick (or his marketing people anyway) want Berlin to become as seminal for the Chilean wine industry as Paris has been portrayed to be for California. There could be some justification for this as the press release shows Seña repeatedly beating all Bordeaux’s first growths in blind tastings, both in Berlin in 2004 and in Hong Kong, Taipei and Seoul late last year. 

The results can be found below: 

Berlin Tasting 2004

 

 Wine

Ranking

Vinedo Chadwick 2000

1

Seña 2001

2

Ch Lafite 2000

3

Ch Margaux 2001

4

Seña 2000

4

Ch Margaux 2000

6

Ch Latour 2000

6

Vinedo Chadwick 2001

6

Don Maximiano 2001

9

Ch Latour 2001

9

Solaia 2000

10

Hong Kong Tasting 2011

 

Wine

Ranking

Seña 2008

1

Seña 2001

2

Seña 1995

3

Seña 2007

4

Seña 1997

5

Ch Lafite 2007

6

Ch Mouton Rothschild 1995

7

Ch Margaux 2001

8

Seña 2005

9

Ch Latour 2005

10

Taipei Tasting 2011

 

Wine

Ranking

Seña 2001

1

Seña 2007

2

Seña 2005

3

Seña 2007

4

Seña 1995

5

Ch Lafite 2007

6

Seña 1997

7

Ch Margaux 2001

8

Mouton Rothschild 1995

9

Ch Latour 2005

10

Seoul Tasting 2011

 

Wine

Ranking

Seña 2008

1

Seña 2005

2

Ch Lafite 2007

3

Ch Margaux 2001

4

Seña 2007

5

Ch Latour 2005

6

Seña 2001

7

Seña 1995

8

Seña 1997

9

Ch Mouton Rothschild 1995

10

Clearly these tastings were arranged by Chadwick to show his wines to their advantage. Any decent taster will tell you that a tasting (like statistics) can be arranged to demonstrate pretty much whatever you want. The tastings above show Sena’s bright fruit pitted against more dense, heavier richer Bordelais wines – naturally they showed well, the Bordeaux wines were built for the longer term and will not show their best for another decade or so – but however you might look at the results Seña 2009 at £75 a bottle (and the 2008 is even cheaper) it’s indisputably a bargain in such august company.

Who knows, someday the Berlin tasting may indeed be seen as a turning point in the global recognition of the quality of Chilean wines. It simply remains to work out who they will get to play Eduardo Chadwick in the film!!?…

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About Coe Vintners Fine Wine

Coe Vintners Fine Wine is part of the Coe Group, one of the leading wine and spirit suppliers in the UK. An independent family business established in 1930, Coe Vintners will celebrate 85 years continuous trading in 2015.
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